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Blogging on your website is a great way to add fresh content while keeping viewers engaged in your business.  Web-JIVE customers are provided with several choices they can use as their blogging tool.  Give us a call today to discuss your options and ability to start blogging on your site!

Here are a few good tips to consider when blogging on your site.

Make your blog posts interesting and thought provoking.  Be unique.  What makes your blog stand out? Why should people read your blog rather than the others in your niche? People can read more than one blog, but being original is the best way to stand out in someone's memory. This means writing original content, having an original focus (possibly a well-known niche, but with a twist?), and giving your readers something to be interested in every time you post.

Real Time Chat is a feature that is available to Web-JIVE customers, and requires closer management and upkeep than many of the other tools we use on a website.  With real time chat, a visitor to your site can start an electronic conversation with someone at your company who can provide answers and support for that persons needs.  Sometimes real time chat simply covers things like your hours of operation, address, and availability of a certain product.  But sometimes it will involve discussion on specific needs for a potential customer, like technical specs.  For an e-commerce website, real time chat is very beneficial.  When a customer is shopping in your store, and has a question about your product or supplier, they will want an answer to their question quickly - or they will move on.  The trick to a successful real time chat tool is to be able to provide what that visitor needs when they need it. 

Image galleries provide a great opportunity for you, the business owner, to showcase your work for site visitors.  They provide real examples of work you have produced and give potential clients concrete evidence of your capabilities and a glimpse of what you could potentially do for them.  As a Web-JIVE customer, you have various tools available to you that will allow you to showcase your work in a gallery. 

Just like the rest of your Web-JIVE site, the image gallery tools available will allow you to change the content, upload new photos, re-organize existing images, and delete items as often as you like.  And as always, this all happens real time. 

Company Directory is a tool that allows site users and visitors information for departments and/or individuals at your company.  Directory tools often allow the user to organize and update information from the site.  Many tools allow creation of dedicated lists of employees, members, teams or groups.  Some sites may wish to control the amount of information available through custom field selection.  Other sites allow access to directory information only to registered users.

Voting polls allow you to solicit feedback from site visitors regarding any number of subjects.  Web-JIVE sites contain a standard Voting Poll tool that can be set up and maintained with ease.   A Voting Poll can allow you to ask for feedback on a current news story, or a specific product or service you offer or could offer in the future. 

Electronic newsletters are utilized by many companies to communicate new and updated information to a large number of people with a simple email message.  When utilizing a newsletter, your website should include an easy way for visitors to register (sign-up) to receive the newsletter.   The actual newsletter email message you send should always include an "un-register" option for people who do not wish to receive the newsletter any longer.  As a Web-JIVE customer, we can help you add this functionality quick while providing tips and guidelines on how and when to use newsletters.

A calendar is a tool that, if used properly, can communicate a great amount of information to site visitors.  Calendars are effective when a company keeps them current and posts all items of interest to potential and current customers.  This could include upcoming seminars, trade shows, sales or specials at your company, meetings of interest, or maybe reminders of deadlines like forms and fees due.

As a Web-JIVE customer, you have many tools and applications at your disposal that can help you keep your site dynamic and current.  These tools allow you to advertise upcoming events, discuss issues and news specific to your business, announce specials, and post examples of products and/or work performed so potential customers can see what you offer.  This is just a small sampling of the tools available to you!  We will cover some of these tools, in depth, in upcoming blogs.

Lets start with blogging.  Blogs are becoming one of the most popular tools that companies are utilizing to promote their name and products/services.  As a customer of Web-JIVE, you have a basic blogging tool included with your site. 

As a business owner, you want to ensure that the message your company promotes is current and relevant.  This is an easy task for many of the tools you use every day, like business cards and magazine ads. 

But what about your website?  Websites tend to be "overlooked" in so many companies when it comes to advertising updates.  For the vast majority of companies, an overall site check up including every page/article, product, etc. should be performed every 30 to 60 days. 

As business owners, one of the first things we often do, is forget to promote our website like we do other areas of our business.   In order to attract potential customers and ultimately sell your products or services, your website URL ("www.web-jive.com", for example) needs to be on every promotional tool you use. 

Business cards, flyers, letterhead, envelopes, invoices, and all other forms of print media should include your URL.  Yellow page listings, billboards, and newspaper and magazine ads should too.  Be sure to include your URL on promotional items like pens, coffee mugs, and mouse pads.  The more a consumer sees your web address, the more likely they are to remember it and check it out when they are shopping for your product or service.  Another thing this exposure helps with is, word-of-mouth business, the best kind.

NEW!  Starting March 1st, Web-JIVE will be sending weekly newsletters aimed at helping you grow your business and utilize your website to it's fullest potential.  This weekly newsletter will tell you what's happening on board at Web-JIVE, announce upcoming events and training sessions,  and provide useful information about your site - your business - and your success!  We will discuss ways to market a website, Search Engine Optimization, how to use our system, and much more!